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Today is the first time that we deliver our feature article as an online video. In this 8-minute movie, we will present a summary of 2 workshops I attended recently. For more background information, check the paragraphs below; otherwise, we invite you to enjouy the video and tell us what you think of this new format.
Background to today’s video
Between the 23–26 of June, Annalie Killian coordinated and delivered an absolutely awesome Innovation and Thought Leadership festival in Sydney, and I was one of the lucky few people external to AMP that was allowed to purchase a ticket to this event.
The conference was a resounding success, and was innovative in its own right. Using a combination of international and local thought leaders, the 4 days were spent in discussions about Emergence and COnvergence. The resulting presentations and discussions were shared using online video and twitter updates amongst others; and featured a story-telling competition at a local pub where several researchers and PhD students had to tell us of their research in under two and a half minutes each.
The highlight of the 4-day conference to me where 2 exciting workshops by international luminaries. The first one was delivered by BJ Fogg, a leading researcher at the Persuasive Technology Lab @ Stanford University. In this workshop BJ shared his main findings in the field of captology, the study of computerised persuasion. From this workshop I walked away with a real understanding of the 3 core elements required for effective persuasion, and an understanding of how to use computrised technology to achieve persuasion in online interactions.
The second workshop was based on story-telling, and was delivered by the other Spike Jones, a Word-of-Mouth marketer that is part of the US-based tribe @ Brains on Fire. In this workshop Spike explained the key ingredients to effective story-telling, and shared the FIRE framework. If you want to find out what FIRE stands for, then you better start watching the video 
We hope you enjoy today’s installment of Reflections of a crazy Colombian, and invite you to leave your comments about this new format for our online magazine.
{ 3 comments… read them below or add one }
Great video and thanks for the mention! I do need to point out that those elements of a story came from Dan and Chip Heath’s book, Made to Stick. Be sure to pick up a copy and thanks for coming to my sessions.
Keep fighting the good fight,
Spike
DIEGO’s RESPONSE:
’. I will deffnitely grab a copy and have a more in-depth read of the concepts in what seems like a great book.
Hi Spike, so good to see you visiting! Yes, now that you mention it you did say at the workshop (or was it at the talk?) that the concepts come from ‘Made to Stick
Thanks for dropping by so quickly and for leaving a response to my article!
Very innovative of you! I think the video format will work well for many people — it is more engaging for a casual audience. For your poetry I can imagine both a spoken delivery and a written copy being provided. Very detailed material will likely be better served written only, but in general it should open up a potentially wider audience. Great thinking!
DIEGO’s RESPONSE:
Hi Owen, thank you so much for sharing your thoughts. Yes, I am trying to stay true to my purpose and message whilst experimenting with formats that have wider appeal; I was a bit worried the video was a bit too amateur, but the feedback so far has been great. Thanks for dropping by and sharing your thoughts!
Congrats — nicely done! Enjoyed the content and format.… helpful. Matthew
DIEGO’s RESPONSE:
Hi Matt, long time no hear. So nice of you to drop by and leave a comment. Happy to hear you found the content useful and the format enjoyable. Will try to do more of the same in the future. Hope London is treating you well!